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Catching Elephant is a theme by Andy Taylor

 

(Source: loeksgood)

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change. The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change. The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

(Source: jess-like-a-b0ss)

(Source: pictures-of-couples)

(Source: sweetasteroid)

(Source: thebostonhomo)

imwithkanye: I keep on climbing higher and higher. Felix Baumgartner prepares to take a test jump at 13.6 miles above ground. This is in preparation for his 23-mile-high skydive taking place later this summer. [msnbc]

imwithkanye:

I keep on climbing higher and higher. Felix Baumgartner prepares to take a test jump at 13.6 miles above ground. This is in preparation for his 23-mile-high skydive taking place later this summer. [msnbc]

(Source: elizavetafox)